Today in AI

• News roundup

• Today’s big story

• AI research changing the world

• Tool spotlight

• This week on the podcast

News roundup

The top stories in AI today.

NEW LAUNCHES

The latest features & products in AI innovation.

• How Wolters Kluwer is Bringing AI to Electronic Health Records

• Snapchat Teams Up With Google to Upgrade AI Chatbot

• Zoom’s AI Companion Will Summarize Meetings and Create Action Items for You

• This New AI Mobile App Can Identify 33,000 Species of Plants in Just 3 Seconds

• Together AI Launches Enterprise Platform for Secure AI Deployment

• New Amazon AI Tool Transforms Product Images Into Engaging Video Ads

FUTURE OF WORK

Jobs are changing — are you?

• How to Build Your Own Custom AI Voice Agent

• OpenAI CEO Predicts Superintelligent AI Within 10 Years

• AI-Powered Services Are Enabling Startups to Punch Far Above Their Weight

• How Mercor Uses AI to Conduct Interviews and Match Candidates with Jobs

ENTERTAINMENT

Content creation, books, movies, TV & music

• How Generative AI is Bringing Ad Creation and Media Buying Back Together

• How the Creator Marketing Industry is Cautiously Adopting Generative AI

• ‘Chain-of-Thought’ Prompting May Hinder Creative Tasks, Research Shows

• Meta to Add Celebrity Voices to Its AI Chatbot

• Lionsgate-Runway Deal is Raising Questions about the Future of Creative Jobs

• Spotify Expands AI Playlist Feature to 4 New Countries

• Why AI Is Not the Enemy of the Art World

GOVERNMENT

Press releases, regulation, defense & politics.

• How to Balance Innovation Incentives and Regulation in AI

• Inside Saudi Arabia’s $40B Initiative to Expand Influence in the AI Industry

• Entertainment Leaders Pen Letter Urging Newsom to Sign AI Safety Bill

• Public-Private Coordination, Policy, and the Economic Potential of AI

• 108 Small Nations Band Together to Write AI Playbook

HARDWARE

Computers, phones, chips & AI powered devices

• Intel’s AI-Ready Lunar Lake Chips Boost Laptop Battery Life

• Gemini AI is Coming to Google TV Ecosystem

• How LLMs on the ‘Edge’ Could Solve the AI Data Center Problem

What’s happening in AI right now

AI reshapes the marketing and advertising landscape

The creator marketing and advertising industries are undergoing a significant transformation as generative AI technologies rapidly evolve. Recent developments highlight both the potential and challenges of AI integration, forcing companies to reevaluate their strategies and adapt to a changing landscape.

Amazon's AI-powered video ad generator

In a bold move, Amazon has introduced an AI-powered video ad generator that transforms product images into video ads with a single click. This tool, currently in beta, is part of Amazon's Sponsored Brands campaign suite and is available to ad partners at no additional cost. The initiative aims to lower barriers to entry for video advertising, especially for smaller businesses, and aligns with broader industry trends in generative AI for advertising.

Amazon's strategy reflects a growing trend among major platforms to invest in generative AI for advertising. The success of this tool could lead to increased video advertising across Amazon's platform, potentially reshaping the e-commerce advertising landscape. However, the long-term effectiveness of these AI-generated ads in driving consumer engagement and conversions remains to be seen.

Cautious adoption in creator marketing

While Amazon pushes forward, the creator marketing industry is taking a more measured approach to generative AI adoption. Companies like TelevisaUnivision are focusing on avoiding biases and ensuring cultural relevance in AI-generated content. The industry faces unique challenges related to content authenticity, brand identity, and legal issues.

As AI becomes more accessible, there's growing concern about maintaining uniqueness in brand and creator content. Industry experts emphasize the importance of human creativity and clear brand identity in an AI-driven landscape. Despite uncertainties, professionals are encouraged to experiment with AI tools while navigating potential legal challenges related to content rights.

The AI understanding gap

Despite the rapid advancements in AI technology, there's a significant gap between planned investments and marketers' understanding of generative AI. A staggering 90% of CMOs admit to not fully understanding generative AI despite planned investments. This knowledge gap poses a significant challenge for organizations looking to implement AI effectively in their marketing strategies.

However, some organizations are successfully bridging this gap. The Nature Conservancy, for example, uses AI to optimize fundraising and messaging, resulting in 8% annual revenue growth. Similarly, SAS leverages AI for lead scoring, branding, and tailoring customer journeys. These success stories highlight the potential of AI when implemented strategically and with a strong data foundation.

Convergence of creative and media teams

The integration of AI in advertising is driving a closer collaboration between creative and media teams. As AI automates many aspects of media planning and buying, professionals are shifting towards more strategic roles. This change is enhancing creative processes and transforming media sales through AI-driven optimization of advertising campaigns.

The future of advertising will likely involve a blend of AI capabilities and human expertise. While AI is revolutionizing the industry, human input remains crucial in developing effective strategies and creating standout content. Professionals are adapting their skills to work effectively with AI tools and processes, striking a balance between automation and creativity.

As the AI revolution in marketing and advertising continues to unfold, the industry faces both exciting opportunities and significant challenges. By maintaining a balance between innovation and authenticity, and by fostering human creativity alongside AI capabilities, companies can navigate this new landscape successfully. The key lies in strategic implementation, continuous learning, and a willingness to adapt to the ever-changing technological landscape.

We publish daily research, playbooks, and deep industry data breakdowns. Learn More Here

AI research changing the world

The latest breakthroughs and most pivotal papers — broken down in language anyone can understand.

Pinterest research: Pixie AI ushers in era of hyper-personalization

Imagine a digital world where every recommendation feels tailor-made, as if the platform knows what you want before you do. This isn't a distant dream, but a reality unfolding now, thanks to Pinterest's groundbreaking Pixie AI system. In a leap that could redefine personalization across industries, Pixie tackles the Herculean task of recommending from over 3 billion items to 200+ million users in real-time, outperforming traditional systems and boosting user engagement by up to 50%. But Pixie's implications stretch far beyond social media. This technology could revolutionize how businesses interact with consumers, from e-commerce giants predicting your next purchase to streaming services curating the perfect content mix.

Could such systems inadvertently create echo chambers, reinforcing our existing views and preferences? As businesses rush to adopt similar technologies, we're witnessing the dawn of a new era in customer engagement – one where the line between convenience and privacy grows increasingly blurred. The race is on for companies to harness this power, but at what cost to consumer choice and data privacy? As Pixie demonstrates the potential for AI to process 1,200 recommendations per second, we must ask: Are we prepared for a future where our digital experiences are so precisely tailored that they shape our choices before we make them?

The AI tool we’re loving right now

The best way to get AI literate? Try the tools!

BigVu

There’s no way around it — being a content creator, influencer or business leader these days requires publishing high-quality video content. That’s why BigVu is such a powerful tool. BigVu uses the power of AI to allow you traverse the entire lifecycle of video creation and publishing with some very cool features:

• Eye contact correction

• Subtitle & caption generation

• Video-to-text transcription

• Script generation

• Teleprompter

• AI voice changing & cloning

• Background music generator

• Post Scheduler

• Landing page generator

• And much more

The best part? CO/AI subscribers get access to a special discount when they sign up using the link below. Use our promo code MEHFIN63 at checkout to receive $20 off when you subscribe.

Want to learn how to use BigVu? Check out our tutorial here.

This week on the podcast

Can’t get enough of our newsletter? Check out our podcast Future-Proof.

In this episode Anthony, Shane, and Elizabeth discuss the transformative impact of AI on sales processes and e-commerce. The conversation highlights the competitive edge that AI-native companies have over traditional businesses, the evolving landscape of customer interactions, and the potential for AI to streamline workflows and enhance personalization at the same time.