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Internal tests suggest Google is preparing to add AI video generation tools to its consumer-facing Gemini application. Former Star Wars VFX supervisor Benjamin Lock joins Asteria to spearhead AI-driven workflow development and contribute to the company's proprietary AI model development. Recent data from Haivision's 2025 Broadcast Transformation Report reveals a significant surge in AI adoption among broadcasters worldwide, with 25% now incorporating AI technologies compared to just 9% in 2024. The mobile app market for AI tools expanded significantly in early 2025 with Pika Labs' introduction of their AI video generation software for iOS.

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What’s happening in AI right now

The great AI price war

A pricing shock ripples through the market

Chinese AI company DeepSeek sent shockwaves through the industry by releasing a model matching OpenAI's performance at just 1/27th of the cost allegedly. The impact was immediate - nearly $1 trillion in market value vanished from AI infrastructure stocks like Nvidia. Yet simultaneously, SoftBank pursued a massive $25 billion investment in OpenAI at a $300 billion valuation, highlighting a stark disconnect between short term public market reactions and private valuations.

This pricing disruption comes as global competition in AI infrastructure intensifies. South Korea announced plans for the world's largest AI data center, a 3-gigawatt facility valued at $35 billion. Not to be outdone, Malaysia's Johor state is racing to build 1.6 gigawatts of data center capacity. The South Korean government is also acquiring 10,000 GPUs for a national AI computing hub, leveraging its exemption from U.S. export controls on AI chips.

The hidden costs of enterprise AI

While base model costs plummet, businesses face complex decisions about AI implementation. Beyond the obvious costs of compute and engineering talent, companies must navigate regulatory compliance, risk management, and data transparency requirements. The telecommunications industry offers an instructive case study - while 84% of telcos report AI driving revenue growth, they're discovering that building AI infrastructure capabilities may be more profitable than their traditional connectivity business.

Global power shifts

DeepSeek's rise illustrates the changing dynamics of global AI development. The company's cost advantage and language support for Portuguese and Spanish has attracted significant interest in Latin America. Yet this also raises concerns about technological dependency and data sovereignty, as highlighted by South Korea's recent suspension of DeepSeek downloads over privacy issues.

Infrastructure arms race

The massive data center buildouts in Asia reflect an emerging infrastructure arms race. Together AI's recent $305 million funding round at a $3.3 billion valuation demonstrates strong investor confidence in AI infrastructure platforms. However, Malaysia's aggressive data center expansion has drawn criticism as "digital colonialism" that may strain resources without proportional local benefits.

Looking ahead

Several key questions emerge:

  1. Will AI development costs continue to drop at this dramatic pace?

  2. Can pure-play AI model companies achieve sustainable profitability in an increasingly commoditized market?

  3. How will nations balance the drive for AI sovereignty with the efficiency of shared infrastructure?

  4. What happens to current AI valuations if the cost structure of the industry fundamentally changes?

The next few months will be critical in determining whether this week's pricing shock represents a temporary disruption or a fundamental shift in AI economics. While lower costs may accelerate AI adoption, they also challenge the business models that have driven the industry's explosive growth.

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