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$15.7 Trillion: The Enormous Commercial Opportunity of AI Revealed in New PwC Study
A new PwC report aims to assess the economic potential of AI by 2030, identifying key sectors and regions that stand to benefit the most from AI adoption.
AI Impact Index: Evaluates nearly 300 use cases to assess the potential impact of AI on personalization, quality, and time-saving aspects. Economic Analysis: Utilizes machine learning and econometrics to quantify the impact of AI on productivity, job automation, and consumer utility.
They predict Global GDP could increase by up to 14% in 2030, with AI contributing $15.7 trillion to the economy. In addition, they claim AI has the potential to enhance productivity, quality, and personalization across sectors like healthcare, automotive, and financial services.
According to the study China and North America are projected to see substantial GDP boosts of up to 26% and 14%, respectively. The biggest gains from AI are expected in sectors like retail, financial services, and healthcare due to increased productivity and product quality.
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AI will revolutionize advertising through advanced personalization and predictive analytics, optimizing engagement and ROAS. As AI-generated content grows, maintaining brand authenticity and ethical practices will be crucial. New advertising mediums will emerge, while at the same time, AI enhances traditional channels, enabling brands to connect with audiences more effectively.
Algorithmic artistry
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Nike is Using Generative AI to Create Custom Shoe Designs. Nike’s “Art of Victory” exhibition in Paris showcased prototype shoes designed with and for individual athletes across basketball, track, soccer, and tennis, with AI playing a key role.
Nike A.I.R. prototype shoes Per Axios
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