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CAA Digitizes Clients? 🤖 🎥

CAA Rolls out Digital A-list Talent Vault 🤖 🎥

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Today’s Story

  • Creative Artists Agency (CAA) aims to protect celebrities' AI likenesses

  • They have rolled out “theCAAvault," a virtual media storage system for A-list talent to store digital assets (names, images, digital scans, voice recordings).

  • They partnered with AI tech company Veritone for digital asset management

  • TheCAAvault allows celebrities to securely store, share, and monetize their digital doubles.

  • The vault ensures rightful compensation for using digital likenesses, enhancing rather than reducing opportunities.

  • The initiative is a response to debates on AI cloning's impact on job opportunities and unauthorized use of deceased celebrities' likenesses.

  • CAA follows a consent-based approach and charges clients for vault participation, with plans to expand access in the future.

“Frankly, our view has been that the law is going to take time to catch up, and so by the talent creating and owning their digital likeness with [theCAAvault]… there is now a legitimate way for companies to work with one of our clients.

CAA Head of strategic Development, Alexandra Shannon

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  • The study involved 444 college-educated professionals, randomly assigning half to use ChatGPT for writing tasks.

  • Productivity was measured in terms of time taken and output quality

  • Key findings

    • ChatGPT significantly reduced time taken for tasks by 37% and improved output quality.

    • Exposure to ChatGPT increased job satisfaction and altered perceptions about automation.

    • In a follow-up, 33% of participants in the treatment group continued using ChatGPT in their jobs.

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